If I take $10 off my shop, will I still collect points for the total amount before the Instant $10 is applied?

No. When you use 2,000 points for an instant $10 off you will collect points on the value of your shop after the $10 off and any other savings, vouchers and discounts are applied. For example, if your total is $100 and you have used 2,000 points to take $10 off your shop, you will receive 90 points (assuming no bonus points offers are applied). Please refer to the terms and conditions available on the Coles partner page for details on how standard points collection works.