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From 1 December 2021, when a Flybuys member shops with a select partner and scans their Flybuys card or member number, their email address will be shared with that partner (unless they have previously opted out using the Flybuys website or app). This change enables members to receive tailored email communications and offers directly from our partners.
Only select Coles Group and Wesfarmers brands will receive member email addresses, including Coles Supermarkets, Coles Express, First Choice Liquor Market, Kmart, Liquorland, Target, Officeworks and Bunnings Warehouse.
Before Flybuys shares a member’s email address with a partner, a member can opt out of partner email sharing via the Communication Preferences page of the Account Details section on the Flybuys website or app. After a member’s email address is shared with a partner, they can opt out of communications directly with that partner.