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From 1 December 2021, when you shop with a select partner and uses their Flybuys card or member number, their email address will be shared with that partner (unless they have previously opted out via the Flybuys website or app). This change enables members to receive tailored email communications and offers directly from our partners.
Only select Coles Group and Wesfarmers brands will receive member email addresses, including Coles Supermarkets, Coles Express, First Choice Liquor Market, Kmart, Liquorland, Target, Officeworks and Bunnings Warehouse.
Before Flybuys shares a member’s email address with a partner, a member can opt out of partner email sharing via the ‘Communication Preferences’ page of your ‘Account Details’ section on the Flybuys website or app. After a member’s email address has been shared with a partner, they can opt out of communications directly with that partner.